International Shopper Trade Marketer
The job international shopper trade marketer
You will be responsible, as international shopper trade marketer, for the key countries (Germany, UK, France, Italy) and client Amazon.
- you identify omni-channel business opportunities through analysis of market, channel, customer en shopper data
- you develop a channel and category management plan, per country
- you will drive category management projects at key EU retail customers together with local partners
- shopper journey: improve shopper experience across all touchpoints.
- you will develop shopper activation campaigns and POS, both on- and offline.
- you will create specific planograms and optimize assortment
- you will co-develop & monitor yearly distributor plans, including new launches
- you will execute regional and local retailer and activation programs (promo calender, instore events, trade shows)
- you will do research and will work with GfK data